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Digitize and Repurpose Historic Media Collateral

In Marketing Photography, Video Marketing by Allen Butler

If your firm has been in business for awhile, you probably have a collection of old marketing videos on VHS cassettes or DVDs stored in the basement, along with old photos of your ribbon cutting ceremony, or portraits of the founders of the firm. In today’s digital marketing world, this valuable media collateral is useless in its original analog format.

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Corporate Video Scripting

In Video Marketing by Allen Butler

The Importance of Corporate Video Scripting Corporate video scripting is foundational to the success of your video project, whether the film contains actual narrative or not. It does not matter …

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5 Steps to Corporate Video Success

In Video Marketing by Allen Butler

Unless your corporate video has been pre-planned with a specific goal in mind, chances are, you’ll have a “video dud” on your hands. Here are 5 steps you can take that will increase your likelihood of corporate video success.

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High Key Commercial Photography

In Marketing Photography by Allen Butler

If your product, service, or place of business is not about mood, ambience, drama, beauty, or a “look,” it’s likely that high key photography is the right look for your firm. If you provide service to the public, you’ll want your employees to look well-groomed, professional, organized, and happy. High key commercial photography creates this effect.

Family Portrait Fun?

In Marketing Photography by Allen Butler

Family Portrait Fears? I know that when I was young, my mom used to solemnly inform the family that is was “that time of year”. We were going to our …