Earlier this year, Schnebly Hill Media was contacted by Sun Health Foundation to work on a video project that would inspire a new generation of philanthropists to get involved in community health, as they celebrated the 30th Anniversary of Banner Del E. Webb Medical Center. They wanted something that would tell a little bit about the history of Sun Health and Banner Health, but not get bogged down in details, or be “a boring history video”. After working carefully with the marketing department, we were able to craft a narrative structure and storyboard that everyone felt very good about, and was inspirational as well as informative.
Video Project Planning Stage
One of the key components that we always like to shoot for is buy in from senior project leaders. Once the creative and marketing teams from Schnebly Hill and Sun Health worked out a narrative structure and story boards for the project, we brought in Sun Health’s President and CEO, Ron Guziak, to review our ideas, and get his take on the direction we were heading. This was a most helpful and crucial step, as not only is Mr. Guziak a seasoned executive with ultimate oversight of the project, but he also has keen insights into what he wanted to see, and what imagery and narrative style would best suit the company’s needs. Once we had incorporated the insights and final requests from senior leadership, we were able to start scheduling and securing the on screen talent.
Scheduling and Filming
Over the next month, we began scheduling and filming more than 5 excellent interviews with current and former CEOs of Sun Health and Banner Health, patients who had received excellent care at Banner Del E Webb Medical Center, as well as major donors to the Medical Center. One of the coolest features that we were able to include in the video was a transition shot where we found an old photograph of the medical center from about 25 years ago, when the area of Surprise and Sun City West was mostly surrounded by agricultural plots. We then were able to take up our drone platform to capture the same image, but showing the rapid increase in population and commercial and industrial growth in the area.
Video Project Results
When all was said and done, the video project came out fantastic, and all involved loved it. The project took about 6 weeks to complete, and it’s really a great example of a successful video project where all involved gave 100% of their efforts. We’d like to say a warm thank you to the excellent staff from both Sun Health and Banner Health, for allowing us to work on this project, and for the excellent services that they provide to the community.
For more information about Arizona video production, Arizona marketing, Arizona photography, or Arizona Web development, call Schnebly Hill Media at (602) 499-4798, or visit us online at www.SchneblyHillMedia.com