As a business owner, you know that a happy customer creates even more customers. Use testimonial videos of your happy customers to market your business with a message that is authentic and personal. Schnebly Hill Media makes it easy, effective, and affordable.
Surprise AZ testimonial videos are our specialty. We expertly and efficiently handle the entire process for you. All you do is provide the happy client, and we provide a polished, affordable video. Our turn times are the quickest in the industry, and we’re affordable for any size business. You’ll get a gorgeous testimonial video for your website, social media channels, and email newsletters at a price you can afford. We can even handle distribution and reporting for you, if you need it.
We know that time is money, and we’ve optimized our processes to minimize our footprint and time on site to make your filming simple, quick, and cost-effective. More than 90% of our interview filming sessions, including b-roll filming, take less than 2 hours. We also offer flexible scheduling for evening and weekend filming. You get the highest production values, in the least amount of time. Simple, effective, affordable.
B-roll footage in testimonial videos adds visual variety, provides context and authenticity, enhances storytelling and emotional impact, and adds production value to the video. This creates a more engaging and effective testimonial for the client.
Testimonial videos without b-roll content can still be valuable for client engagement, and some clients feel that this more “stripped-down” production adds authenticity to the production.
Businesses should publish their testimonial videos on websites, social media channels, email newsletters, and on paid ads. Wherever your clients are, your video should be displayed. Choosing the right social media platforms for your target demographic is critical.
The best clients for testimonial videos are those who are happy with your product or service, best match your target demographic, and are friendly and approachable. Your sales people will be able to identify your best candidates.
The cost of a testimonial video could be as low as $750, or as much as $3,000, depending on the use of b-roll and production values. If you only see the client talking, your production costs will be very low. If you want to see footage of what the client is talking about, costs will rise. The use of custom branding and a call to action at the end of the video is included, no matter the cost.
Normally a testimonial video should usually never be longer than two or three minutes, but it’s OK to make a longer video if the service you provide is complex and takes more time to explain.
Scripted responses should not be used for testimonial videos, as they do not seem authentic. The best testimonial videos are the result of a professional interviewer carefully guiding a conversation that allows the client to use their own words, while providing the business the most organized, positive review.
Testimonial videos can be a great tool for paid advertising. If you’re considering running a testimonial video as an ad, remember that short, attention grabbing videos make for great ads on YouTube, which will likely include your audio. For ads on Facebook, Instagram, or LinkedIn, where users often do not use audio, it’s important to use attention-grabbing visuals and closed captions. If users like what they see in the first 3-5 seconds, they can activate audio.
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